Brent Lane and Brett Jones set out with a vision to build a revolutionary new business model where employees, investors, and the technology founders can all win in a repeatable way. With a strong background in business feasibility studies a new way of looking at opportunities was constructed, the Rapid Feasibility Model.

After processing 100’s of ideas and discovery sessions in many exciting large markets, a runaway favorite was identified for build, HeyAuto.com! This automotive tech marketplace and two sided SaaS model was the first of Vivid Theory’s software products to be built and has been the key to unlocking the new opportunities such as BigGeo that have now placed VT at the forefront of exciting new technological pursuits. Big Things to come...Big Things!


Continuously innovating and evaluating the viability of new concepts for success through clear, actionable plans: Vivid Theories.


To become the world’s most successful Product Development Company. Inspiring innovation, connecting talented people, and aligning investors to maximize success.


Trusted, true, honest, and reliable


New methods, ideas, products, and processes.


Say what we do.


Do what we say.

Vivid Theory's Founders

Vivid Theory's success is rooted in the right mix of talented individuals.

Brent Lane

Chief Executive Officer

Brent Lane, CEO of Vivid Theory, brings over 20 years of expertise in product innovation and solutions architecture. A graduate of Mount Royal University, Brent’s diverse experience spans various industries, enriching his leadership in the realm of technical software solutions. At the heart of Brent's approach is his passion for team-building and empowerment. He cultivates a culture at Vivid Theory, where innovation thrives and talents grow. Under his leadership, the company has become a pioneer in composable software construction, seamlessly blending technological advancement with strategic business growth.

Brent's belief in the transformative power of a supportive work environment has made Vivid Theory a hub for ambitious professionals. His vision steers the company towards redefining industry standards, showcasing a commitment to expertise, innovation, and empowering people.

Brett Jones


Brett Jones is a seasoned professional with a 15-year track record in developing and leading management teams. His expertise lies in software solutions architecture, corporate business development, and leadership within the automotive sector and civil construction space. At Vivid Theory, Brett plays a pivotal role in shaping corporate strategy, managing investor relations, and leading negotiations for key contracts. Throughout his career, Brett has achieved significant milestones, contributing to the growth and success of the organizations he has been privileged to work with. Committed to fostering collaborative environments and applying strategic thinking, he approaches challenges with innovation and a focus on long-term success.


At Vivid Theory we believe...“You Can!” Whether innovating a new idea, building amazing new software, or creating the next best marketing campaign, we live by the motto, “You Can”.